Public Relations: Negotiation

Successful PR involves two-way communication. Two-way communication is critical for negotiation, therefore; PR and negotiation coincide. With negotiation, two parties attempt to find an amicable solution in a dividing situation. With public relations, some agencies or companies have to give or take from their plans in order to reach a mutually beneficial agreement, which benefits both organizations. Both organizations must gain something beneficial in order for the negotiation to be successful. Proper communication is vital for negotiation to be favorable with both parties.

For example:

With event planning, the event planner must negotiate between their clients, the event venue, caterers and suppliers in order to reach a mutually agreeable budget for each event. I listed 10 negotiation tips below that may help potential event planners and clients reach agreements successfully.

10 Tips for Negotiation: Ed Brodow

1. “Don’t be afraid to ask for what you want”

2. “Shut up and listen”

3. “Do your homework”

4. “Always be willing to walk away”

5. “Don’t be in a hurry”

6. “Aim high and expect the best outcome”

7. “Focus on the other side’s pressure, not yours”

8. “Show the other person how their needs will be met”

9. “Don’t give anything away without getting something in return”

10. “Don’t take the issues or the other person’s behavior personally”




Hello! My name is Melissa Bruinier, and I am starting this blog in hopes of becoming a better writer, to learn more about public relations and to show the world who I am. My only other blog was for the journalism gateway classes. It was a fun experience, and I hope to be more seasoned in my public relations major now. I thoroughly enjoy working directly with the public and cannot wait to get in to the public relations field.

“Love what you do. Do what you love.”
Wayne Dyer